Rewrite your profile with the same system we use with clients — from an honest audit, to positioning, to a headline that gets you found. Seven sections, worksheets included, no theory for theory’s sake.
If the first one sounds like you, that’s exactly what our LinkedIn Optimization service is for.
Work in order: the audit tells you what’s broken, positioning decides what your profile should say, and everything after that executes the decision.
Score your current profile section by section against the criteria we use with clients, and find your three weakest points.
Decide who your profile is for and the one thing it should say. A proof inventory and a positioning statement everything else flows from.
The 220 characters that decide whether anyone reads the rest. Three formulas and 20 worked examples across every career level.
A fill-in framework for the hook, the proof, and the close, so it reads like a person and not a job description.
Turning duties into accomplishments with scope, numbers, and outcomes. Searchable titles and assertion bullets.
Skills, Featured, photo, banner, and recommendations: the quick-hit checklist most profiles get wrong.
Publishing the rewrite all at once, recruiter-visibility settings, and what to watch in the first 30 days.
Click any page to enlarge.
The workbook is the LinkedIn Optimization service restructured so you can do the work yourself.
| The Workbook | LinkedIn Optimization Service | |
|---|---|---|
| Who does the writing | You, with the worksheets and formulas | We do, after a detailed intake |
| What you get | 34-page PDF, instant download | Finished headline, About, and experience entries, keyword-optimized |
| Time | 3–4 hours, at your pace | 10–15 minute intake, then 5–7 day delivery |
| Best for | Capable writers who want a system | Anyone who’d rather hand it off |
| Price | $29 | $129 |
| Get the Workbook | View the Service |
I’ve spent more than twenty years inside large organizations: leading business transformation, developing talent, and most recently guiding thousands of developers through the shift to AI-first ways of working. Along the way I’ve read, written, and rewritten more career materials than I can count, and watched the same pattern repeat: capable people undersold by profiles written from the inside out. This workbook is the fix, in the order I’d walk you through it if we were sitting together.
It’s a 34-page PDF. As soon as your payment goes through, you’re taken to a download page and the file starts downloading automatically. Open it in any PDF reader; the worksheet pages print cleanly on letter paper if you prefer to write by hand.
Plan on three to four hours in total. Most people spread it across a week of evenings: the audit in one sitting, positioning and the headline in another, and so on. The sections build on each other, so it’s designed to be done in order.
Same system, different hands. With the $129 service, we interview you, write every section, and hand back a finished profile. With the workbook, you do the writing using the same audit, positioning, and headline framework we use. If you start the workbook and decide you’d rather have us take over, just get in touch.
Yes. The headline formulas come with 20 worked examples spanning early career, mid-career, senior and executive, and career changers, and the positioning section is built around whoever your reader is: recruiter, hiring manager, client, or peer.
Because it’s a digital download that’s delivered instantly, we can’t offer refunds once the file has been downloaded. If something goes wrong with your download or the file, email hello@inkandladder.com and we’ll fix it within a day.
The workbook is licensed for personal use by the purchaser. If you’d like copies for a team, cohort, or career-services program, contact us for group pricing.
The workbook gets you found. The scripts get you paid — word-for-word language for the nine conversations that set your pay, from the expectations question to the counteroffer. $12, instant PDF.
See the Scripts →Thirty-four pages, three or four hours, and a profile you’ll stop apologizing for.
Get the Workbook — $29